Why custom web design is better than template web design

With well over a billion websites currently live, it can be a daunting task to create a website that stands out from the crowd. Each website plays a crucial role in conveying who a business is, as well as providing a platform for marketing and sales. So, when setting up a new website, it’s crucial that a business knows the benefits of opting for custom web design, over a template alternative.

So, what is the difference between custom web design and template web design? Simply put, custom web design gives your business the best opportunity to stand out amongst competitors by creating a unique online presence. Custom-builds provide complete autonomy over the design, layout, functionality, and user experience of a website. This differs from template designs as these are available to every other business online, making it more difficult to highlight your business as an individual. Although custom web design tends to be initially more expensive, there are significantly more long-term benefits for your business.

Here at Clockwork, we custom-design each project to create you a website that is tailored to the unique objectives of your business. We work with you to understand your business’ requirements to deliver a website that aligns with your business’ branding, goals and audience. This is crucial as we are able to deploy the colours, fonts, and visuals that resonate best with your audience type. With set perimeters within most standard web templates, it isn’t always possible to utilise these key branding features with template web design.

Another benefit of opting for custom web design over a template design is enhanced search engine optimisation (SEO). SEO is crucial for the success of any online business and having a completely custom website is one of the most effective ways of achieving this. We ensure your new website has SEO friendly coding, optimised web structure and content, and utilise SEO best practices throughout. When you opt for a template, businesses often rely on third-party SEO plugins which may not always be as effective.

Lastly, custom web design will provide your business with not only flexibility, but scalability. As your business continues to evolve and grow, so can your website. Custom web design allows you to update your website as and when you need to, ensuring you can always keep your audience up to date. This is unlike templates as these can often require constant updates to stay in-line with the latest trends and security features.

Overall, custom web design has substantially more benefits for you and your business. Although templates may seem temporarily beneficial due to their ease of use and affordability, they unfortunately come with many limitations. To find out more about how we can design you a unique and impactful website for your business, send our friendly team a message today.