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Inclusivity in Design.

Inclusivity in design is a hot topic. We live in a world that isn’t always designed for people with disabilities, but designers have the ability to change that. In this post, we look at the importance of inclusivity in design.

What is Inclusive Design?

Inclusive design is defined as the process of using best practice to accommodate the whole range of human differences into a user experience. That means designing with users of different abilities, genders, languages, even cultures in mind. But why is that important? Inclusive design does what it says - aims to include everyone and exclude no one. If your design isn’t inclusive, it highlights the weaknesses of the user and shows a lack of empathy for them. Inclusive design is the difference between the end-user feeling a sense of belonging rather than feeling excluded.

Get to know your end-user

To facilitate inclusive design, it’s imperative that you get to know your end-user, especially those who will gain the most from inclusive design. Learn about their frustrations, what makes them feel excluded, what makes them feel like they don’t belong, so you can create fully inclusive designs.

How do you apply inclusive design?

To apply inclusive design, you must first look at your team. You need designers that can empathise with and understand disadvantaged users. They need to be able to think beyond the ‘norm’ and continually come up with new, innovative ideas to connect with end-users from all backgrounds and disabilities.

Your team must be able to apply the following fundamentals of inclusive design:

Provide comparable experience
Consider the situation
Be consistent
Give control
Offer choice
Prioritise content
Add value

Inclusive design should make the end-user feel valued, it should be flexible and it should be convenient. For that to happen, the designer needs to consider colour, signage, function, and the user interface.

At Clockwork, we’re proud the say that inclusivity is at the heart of everything that we do.

We hope that you’ve found this post on ‘inclusivity in design’ useful. If you need help introducing inclusivity in to your designers, we’re on hand to advise you. Contact us today to find out more.

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