Your website is often the first stop on a prospective customers journey, so it’s crucial that it makes a great first impression every time.

By designing a website with your customers at the forefront of every decision, Clockwork champions a superior user experience whilst simultaneously increasing the likelihood of achieving conversion.

In this blog, we will be exploring some of the ways in which good web design can benefit your business.

Brand is king

Your businesses core values and branding are the essence behind what makes your business unique.

Therefore, Clockwork takes these key features, translates them through the medium of web design, and makes your business’ identity abundantly clear to prospective customers visiting your website.

By communicating a clear and strong brand identity, your business is more likely to resonate with the audience it was designed for which in turn will lead to a higher rate of conversion for your business.

Having a thoughtful layout

The layout of a website is one of the most Important yet often overlooked areas of web design.

By avoiding confusing and cluttered designs and instead utilising SEO best practice throughout, your website will soon be climbing the search engine rankings whilst offering your customers a better user experience.

Clockwork does this through deploying a simple and clean navigation throughout each website. This ensures that the customers attention is always drawn towards the most important areas of the website, such as call to actions that often lead to quick wins for your business.

Making your website accessible

Making your website accessible to all can sometimes be a difficult and daunting task. But here at Clockwork, we build each website with the everyday user in mind.

We believe that information should be easily accessible to all. If a prospective customer cannot find what they are looking for in 3 clicks or less, then we know that they are likely to navigate elsewhere.

To avoid this, every website is designed with accessibility at the top of the agenda, allowing your customers to seamlessly navigate throughout your website and to the information they need.

To conclude, it is apparent that good web design can reap numerous benefits for your business and customers alike. So, if you are a business that could do with a website revamp or refresh, then our team would love to hear from you.

Simply get in touch for a free, no-obligation quote.