Why mobile responsive websites are a must

Why mobile responsive websites are a must

Did you know, mobile now accounts for more than half of web traffic? According to research, over 95% of UK households own at least one mobile device, including a mobile phone or a tablet.  With that stat in mind, it’s no wonder mobile responsive design is such a hot topic.  In this post, we look at why mobile responsive websites are a must.

Mobile use is set to continue to rise

At present, there are more mobile devices on earth than there are people.  Read that again.  More. Mobile devices. Than. People.  Crazy, right? Mobile usage continues to grow on a month-by-month basis, so it only makes sense from a user experience perspective that your website is developed with mobile responsiveness in mind.

Online shopping is a trend that is here to stay

In the wake of the COVID-19 pandemic and subsequent lockdowns, many of us have fundamentally changed some of our lifestyle habits, including how we shop.  80% of smartphone users regularly shop online, whether that be for food, clothes, or entertainment, and it doesn’t look like that’s going to change anytime soon.  

The rise (and rise) of Social Media

Over 55% of social media logins occur on mobile devices.  If you share a link to your product, service or website via social media, there is a high probability that the end-user will see this on their mobile device, rather than a desktop.  So, if you want to make your content more user friendly, your website needs to be mobile responsive.  

SEO

Want to boost your SEO ranking? Who doesn’t? Well, what if we told you having a mobile responsive website can actually help you to move up the search engines like Google? Google specifically considers usability as a factor when ranking websites, so if your website is mobile responsive, it’s much more user-friendly.  Plus, it’s worth remembering that Google has a separate SEO algorithm for desktop and mobile sites, so just because your desktop site is ranking well doesn’t necessarily mean that your mobile one will be doing so too.  

Ultimately, that numbers do the talking.  The fact is if your website is not designed to respond and adjust to mobile and other devices you’re doing your business an injustice. A mobile responsive site can help to save you money, convert more prospects into customers and increase sales.

Who are we?

Clockwork are a full-service design agency located near Milton Keynes.  If you’re looking to make your website responsive, or have any other design requirements, get in touch today to see how we can help.  

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