Since the first lockdown in 2020, we have seen an unprecedented rise in the use of illustration across the digital space. With photographers unable to capture lifestyle imagery due to the government restrictions, the baton was passed to the illustrators to effectively communicate business messages.

Although the world is gradually returning back to normal, we can’t imagine that the surge in digital art will any time soon. With many benefits to businesses regardless of the sector, illustration is the game changer that your business needs to be aware of in 2021.

Bespoke to your business

Illustrations are more than just drawings. An illustration has the power to convey your entire business identity in one image.

With everything custom-tailored to suit your brand, tone, style, colours, values, and more, long gone are the days of using the same stock images as competitors.

Appeal to your audience

Knowing your audience is key. By knowing your audience you have the advantage to create engaging content which is tailored to them.

Through illustration you have the perfect opportunity to appeal to exactly who your audience is. Being able to control the narrative of your illustration allows you to create content which will be enjoyed, engaging and which more importantly, leads to conversions.

Stand out from the crowd

Illustrations are the magic behind what makes your business stand out. What do you think of when you first imagine big brands like Nike, McDonalds, and Disney? The logos that represent who they are! These infamous logos are some of the most recognisable illustrations of all time.

So, never underestimate the power that an illustration can have for your business. Hiring the services of our illustrators here at Clockwork Design allows you to stand out from the crowd.

Tell your story

No business has the exact same story as yours. So, why not use illustration to showcase just how unique your business is?

Illustration lets you tell the story of your business in a way that stock images can’t. Having autonomy over illustration lets you showcase the identity of your business in the way you want to.

In short, illustration is a powerful tool that should not be underestimated. With many applications across the digital sphere, illustration has the power to enhance any message your business is trying to convey.

So, why not get in touch with our team at Clockwork Design to see how we can use illustration to enhance your business?