What’s in a brand?

What's in a brand?

Branding is a term we hear thrown about so much – but what does it actually mean? Is it just your logo? Is it your visuals? Is it your values? Is it your people? Or is it a combination of all of those elements and more? In this post, we look at what’s in a brand?

Your visual identity

In essence, your brand is who you are and how you present yourself, so your visual identity plays a huge role.  But what exactly is your visual identity?  Simply put, visual identity comprises of your logo, imagery, typography, colours, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you?

Think of it this way; your visual identity is the aspect of your branding that uses visuals to evoke certain feelings in the customer. Such visuals have symbolic meanings that can’t be imparted through words alone.

And what about your brand?

Branding is a business’s way of communicating its values.  It’s a promise to your consumer. Branding is not what you tell people to think, branding is not a “sell, buy, I’m the best in business” message, but it is what people feel and think about your business.

Why is your ‘brand’ so important?

A lot of businesses struggle when it comes to branding.  They can’t succinctly and interestingly tell you what they do, who they do it for, and why they do it.  And then, they give up.  But does it matter?  Is branding really that important?

Yes, it is.

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level. if you want your business to succeed, branding is non-negotiable.

Branding is what really helps you to stand out from your competitors, it builds brand recognition, and ultimately, creates a consistent experience for your customers.  Branding allows you to control how people perceive and experience your brand—and you can ensure that perception and experience stay consistent across all your touchstones, from your website to your social media and everything in between.

Remember, the most successful businesses are the ones that develop and maintain an emotional connection with their audience. That emotional connection is what will help you to retain customers and increase customer loyalty. And how do you create and build that connection? Branding.

How can we help?

As part of our branding service, we dig deep into your business to understand what makes you tick. Then we create whatever you need, from a full set of assets and corporate guidelines to a business card, Facebook page, or website header.

We hope that you’ve found this post on ‘what’s in a brand?’ useful.  When it comes to your branding and brand identity, we guarantee impressive visuals and expert ideas.  Contact us today to find out more.

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