How to expand your business’ social media presence

Expand your business' social media presence

Expanding your business’ social media presence can be a daunting task when you don’t quite know where to start. But don’t worry, Clockwork is here to help.

With over half of the worlds population now on social media, it is crucial that your business is optimising its online presence in order to capture new customers.

In this blog, we will be highlighting 5 ways in which, when implemented, will not only see your social media presence grow but will also ensure that your business continues to flourish.

1. Understand your audience

Before you start creating content, you need to understand exactly who your audience is. Consider this, what does your target audience look like? This includes their gender, average age, interests, likes, and dislikes.

Once you have this information in mind, you can create content that is specifically tailored to your target audience. Businesses that create content with their target audience at the forefront are far more likely to achieve conversions than those who create content that has no relevance to their audience.

2. Be consistent

One key to expanding your business’ social media presence is consistency. We would recommend that once your business is active on all key social media platforms that you create a social media schedule. You can then ensure that you are positing regularly across each platform, maximising your chances of capturing new customers daily.

3. Show authenticity

Another great way to expand your business’ social media presence is through bridging the gap between being the ‘marketer’ and being the ‘trustworthy friend’. This can be achieved through consistently posting relevant and authentic content. Once a business does this effectively and for long enough, a successful relationship is then formed between the business and the customer, leading to a natural increase in trust and thus conversions.

4. Create engaging graphics

Social media would be a pretty boring place without images. So, why not make sure that you always deploy graphics that are highly engaging and relevant to your customers? This will ensure that your business’ posts always stand out amongst a feed full of content that all looks fairly similar. Some ways in which you can do this is through creating graphics that aren’t too busy, that have a clear call-to-action and that showcase exactly who your business is through branding.

5. Make share-worthy content

Do you know the biggest secret behind increasing your social media presence? It’s through creating highly engaging social media posts that people will want to share. Everything from the graphic you deploy to the punchy caption that accompanies it has the power to influence. Every time your post is shared there is an entire new network of potential customers that your business is being exposed to, so you want to ensure that you are impressing every time.

Could your business benefit from a social media revamp to increase its online presence? Then our friendly team would love to hear from you today. Send us a message for a free, no-obligation quote.

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