5 ways to optimise your website

5 ways to optimise your website

To make your website worth the investment, you’ll want to make sure that it’s optimised to perform at peak efficiency.

Optimisation is simply defined as “the action of making the best or most effective use of a situation or resource”. So, in this instance, we have listed 5 things you can do to ensure that your website is as effective as possible in order to generate conversions.

1. Have unique, well-written content

Firstly, make sure that your website always has unique content. If Google recognises another website publishing the same content, it negatively impacts your ranking in Google search results, which in turn reduces the amount of traffic coming to your website.

Secondly, your content should always be rich in quality and relevant to your audience. Don’t fall into the trap of quantity over quality, quality is better received every time.

Lastly, utilise key phrases throughout your website. What would someone who was searching for your business type into Google to find you? Create your content around these concepts, using related keywords and search terms throughout.

2. Optimise your images

Optimising your images is an easy way to improve your Google ranking. Start by reducing the size of your images as large files can reduce your overall page speed. With page speed being a factor that Google considers, you’ll want to ensure that images are optimised throughout your website.

Another way to optimise your images and to improve your overall ranking is to re-name them using relevant keywords and add alt tags, which are HTML attributes applied to image tags to provide a text alternative for search engines.

3. Ask your customers for Google reviews

Google reviews are a great way to increase your Google ranking. We would encourage you to ask clients or previous customers for reviews, this demonstrates trustworthiness and authority to search engines. This will assist in listing your business above competitors, increasing traffic and hopefully lead to more conversions.

4. Link your social media accounts

With nearly half of the world on social media, you’ll want to have your social media linked on your website. By building these quality links for your social media it helps to display your business more prominently in search results, assisting your overall presence online and linking people to the content on your site.

5. Ensure your website is mobile responsive

And most important of all, if you don’t have a mobile responsive website then you are at the risk of being left behind. With smartphones being the leading internet browsing device, not having a mobile-friendly website can be a huge detriment to businesses.

Could your website benefit from any of the above optimisation tips? If so, get in touch with the team at Clockwork today for help in optimising your website.

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